Embrace You.
Taking care of yourself includes taking care of your skin. We firmly believe that all women are beautiful and our aim is to not only support female-owned businesses, but to ensure that women feel beautiful in their bare skin. We celebrate "flaws", uniqueness, and the beauty of authenticity.
Our focus is to therefore bring you local, affordable, and cruelty-free skincare brands on one platform: curating your favourite brands so that you can discover, shop, and save time and money, all in one place.
Flawless skin is not the aim. The aim is healthy skin that you feel proud to live in. Skin that you embrace.
Brands We Work With
Apella Skin
Cruelty Free, Local, Female-owned
Apella Skin is a proudly South African skincare brand, expertly formulated by a qualified cosmetologist. The brand is dedicated to creating gentle, effective skincare solutions using only natural, pH-balanced ingredients that are free from harsh chemicals, alcohol, and synthetic irritants.
Luyūn (Faёrie Formulae)
Cruelty Free, Local, Female-owned
Luyūn is a nature inspired skincare brand blending scientific actives with timeless beauty rituals to create topicals with a touch of whimsy. Rooted in natural and cultural wisdom, their formulas are made to nourish not just skin, but soul—offering a moment of magic in your self-care ritual.
Farrell Naturals™ TeenSkin
Cruelty Free, Local, Female-owned
Farrell Naturals™, part of NaturallyE, is a proudly South African, 100% female-owned brand dedicated to gentle, all-natural skincare designed especially for teens. Born from a parent’s desire to create safe, effective products for their own family, Farrell Naturals™ combines botanical extracts to nourish, balance, and protect delicate teenage skin. Their range is free from harsh chemicals, parabens, sulfates, and synthetic fragrances, and is dermatologically tested for safety and effectiveness. Farrell Naturals™ is committed to sustainability with eco-friendly packaging and cruelty-free formulations.
Fine Fragrance Collection
Cruelty Free, Local
Fine Fragrance Collection is a local perfume manufacturer that produces high-quality generic perfumes at affordable prices. Their aim is to make luxury accessible by offering long-lasting scents inspired by designer fragrances—without the high-end cost.
Give Her Hope
Local, Female-owned, Vegan
Give Her Hope is a Salt River–based NPO that trains and employs local women in the craft of all-natural, vegan, hand crafted soaps. Their mission is to empower women—many of whom face systemic barriers to education and fair employment—by equipping them with skills, work experience, and a sustainable income.
Glow Getter Skincare
Cruelty Free, Local, Female-owned
Glow Getter Skincare began as a heartfelt conversation between two busy moms and quickly blossomed into a thriving passion project. Proudly formulated and manufactured in South Africa, their products are crafted with quality ingredients—offering affordable skincare without compromise. More than just a brand, Glow Getter is a celebration of women.
Lost In The Universe Skincare
Cruelty-free, Local, Female-owned, Non-toxic, Vegan
LITU Skincare was born from a mother’s mission to find gentle, effective care for her son’s eczema-prone skin. Rooted in nature and backed by research, LITU offers honest, clean skincare made with ingredients your skin can recognise and trust. Every formula is non-toxic—free from parabens, sulphates, SLS, colourants, and synthetic fragrance—and crafted with sustainability in mind. For LITU, true care means being kind—to your skin, your health, and the planet.
Revolution Beauty
Cruelty Free, Inclusive
Revolution Beauty is committed to creating affordable, cruelty-free beauty for all — with inclusive shades, accessible formulas, and a constant drive to do better for people and the planet.